Read time: ⏰ 2 mins Picture this: You own a clothing boutique. A prospective customer walks in, and instead of greeting them, you ignore them and disappear to the back. Weird, right? But that’s exactly what’s happening in online marketing all the time. People sign up for an email list, expecting a warm welcome… and instead, they get ghosted. Or worse, they’re slammed with sales emails until they finally decide they’ve had enough and unsubscribe. Your welcome email series is your chance to...
30 days ago • 1 min read
Read time: ⏰ 2 mins Wondering how to craft marketing messaging that *actually* resonates with your target buyer? Here’s the secret, Reader ↓ Meet them where they are today. Empathize with their pain. Show customers that you understand what they’re going through – that you GET them – by joining the conversation already happening in their heads. In his bestselling book, Gap Selling: Getting the Customer to “Yes”, Keenan writes: “Every sale starts with a problem. If a problem doesn't exist,...
about 1 month ago • 2 min read
So you decided to offer a free trial… but how do you actually get people to convert to paid subscribers once the trial’s over? In this edition of HealthTech Hype, I’m putting Femtasy (a women’s sexual wellness app from Berlin) under the microscope 🔬 Check out this Figma file to see the full breakdown ↓ 🧬 DECODED: Femtasy’s cancellation flow 🧬 🤩 What Femtasy does well: 1. They ask for your credit card upfront. This is proven to increase paid conversions. This works thanks to the Endowment...
about 2 months ago • 3 min read
Whoop. Once simply an exclamation of excitement – or the first line of a popular 90’s hip hop song…now a household name for anyone who’s heard the word “wearable”. Since launching in 2019, WHOOP has built a wildly successful business that’s bringing in $167 million annually, giving the Apple Watch a run for its money. As a certified conversion copywriter and marketing strategist, I love analyzing what big brands are doing and evaluating what’s working and what’s not. Today, I’m putting WHOOP...
about 2 months ago • 3 min read