Decode the DNA of successful healthtech brands. And get proven tactics to make yours irresistible to customers.
🧬 Want your brand to feel more premium?
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Read time: ⏰ 3 mins Close to my coworking space in Da Nang, there are two restaurants serving Mi Quang (a rich, flavorful noodle dish from Central Vietnam). One is featured in the Michelin Guide, with hundreds of glowing Google reviews. When you walk in, you step into a garden oasis and are greeted by friendly staff. Awards proudly line the wall. When your bowl of noodles arrives, you even get an apron – a thoughtful touch to protect your clothes from the turmeric broth. Then, just half a block away, there’s another spot. No Google listing. No awards. Just an unassuming street food joint with little plastic chairs. But the food? Way better. And a third of the price. So, why does the Michelin-listed spot feel more premium? It’s not about the food. It’s about the experience. Luxury comes down to positioning. Customers aren’t just buying your product. They are buying the perception of value. And the story it tells about them. ​ 3 ways to make your health brand feel more luxurious1. Choose words that signal exclusivity Make people feel like they are joining a cool, highly-sought after *in crowd*. Your words matter – choose ones that ooze prestige so your customers know they are getting something special. Something not everyone has access to. A few ideas for you:
Note: If you use words like “best in class”, you should list some awards somewhere close to that claim to increase trust and believability. Because anyone can say that, but not everyone can prove it. Brand spotlight: OURA ​ 2. Audit your website for whitespace First impressions happen fast. Really fast. People decide whether to stay or bounce within 0.05 seconds. So if someone feels overwhelmed or confused when they land on your site, they’ll leave. Never to be seen again. Premium brands don’t clutter their sites with walls of text or distracting visuals. They use ample whitespace to create a clean, high-end aesthetic. Colors like white, gray, and black are often associated with refinement, simplicity, and elegance. Brands like Apple use these colors to convey a sense of modernity and sophistication. 💡 The cleaner your website, the more premium your brand feels, which can influence how much people are willing to spend. ​ Brand spotlight: Apple Health ​ 3. Ensure your user experience is effortless Nothing kills a luxury experience (and conversions) faster than friction. If your prospective customers have to hunt around for answers or dig through cluttered menus, frustration sets in and they leave. A luxurious website experience should feel smooth, intuitive, and enjoyable. The easier it is for customers to engage with your brand, the more premium it will appear. So make sure you have clear CTAs and a seamless site navigation to get visitors where they want to go. 💡 Pro tip: Test it. Run your site through a user research tool (my favorites are Conversion Crimes and Lyssna) to get feedback from your target audience. Want to know which questions you should ask? Reply to this email and I’ll send you my personal questionnaire for website user testing. ​ Final thoughts: Luxury comes down to perception Remember what people are really buying. It’s not just your product, but the feeling of owning it. They’re buying the prestige of belonging to a special group. And the story it tells about them. To make your brand feel more luxurious, you need:
​ Cheers from Vietnam – I’m heading out to a community dinner with my coworking space. 👋 Have a great weekend! P.S. Was this forwarded to you? Subscribe here to HealthTech Hype and get weekly(ish) audits and marketing insights like this sent directly to you 💌 P.P.S. Whenever you’re ready, here are a few ways I can help you: 🖥️ Website copy: Get a website that attracts new business and makes you proud. 📩 Email copy: Connect with your audience and make more money with email. ⏰ One-Day Intensive: Expertly crafted copy for your site or emails done within your tight timeline. 🔎 Website Review: Comprehensive copy audit with ready-to-implement recommendations to improve conversions. You're getting this email because you made the excellent life decision to sign up for my newsletter or download a free resource. Don't want to hear from me anymore? No problem - you'll just find me sobbing into my pillow tonight. |
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Decode the DNA of successful healthtech brands. And get proven tactics to make yours irresistible to customers.
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