Decode the DNA of successful healthtech brands. And get proven tactics to make yours irresistible to customers.
🧬 The most crucial sequence
|
Read time: ⏰ 2 mins Picture this: You own a clothing boutique. A prospective customer walks in, and instead of greeting them, you ignore them and disappear to the back. Weird, right? But that’s exactly what’s happening in online marketing all the time. People sign up for an email list, expecting a warm welcome… and instead, they get ghosted. Or worse, they’re slammed with sales emails until they finally decide they’ve had enough and unsubscribe. Your welcome email series is your chance to turn a casual onlooker into a happy customer. Because the truth is, the vast majority of people (97% in fact) aren’t ready to buy when they land on your site for the first time. Through your welcome emails, you can move them along the stages of awareness and help them realize they can’t live with you (without being pushy). So, sleeping on this vital sequence means leaving *a lot* of money on the table. I just created a (very) comprehensive guide for writing a welcome email series that actually converts in 2025 that I’m psyched to share with you today, Reader. ​ Check it out to find out: ✔️ why creating a strategic welcome email series is one of the best business decisions you can make this year ✔️ common mistakes brands make with their welcome emails ✔️ different types of welcome email series, plus examples of brands & creators doing it right ✔️ top tips for an effective welcome email series from industry experts ✔️ how to write a high-converting welcome email series step-by-step ✔️ best practices for incorporating SMS in your welcome flow ✔️ and how to optimize your welcome series for conversion ​ This guide is essentially a masterclass with everything I’ve learned about welcome emails over the past 2 years. If you think your welcome email series could be driving better results or you don’t have one set up yet, you don’t wanna miss this. 👉 Read the guide here →​ ^ fyi it’s about a 15-minute read (told you it was comprehensive) ​ TL;DRNo time to read it? All good, I’ve got the short version for ya right here ↓ Hope it’s helpful! Cheers from Vietnam – I’m off to stuff my face with some delicious $2 pho 🍜 (life is good). P.S. Was this forwarded to you? Subscribe here to HealthTech Hype and get weekly audits and marketing insights like this sent directly to you 💌 P.P.S. If you’d like a hand with your welcome email series, my door is open 👋 You're getting this email because you made the excellent life decision to sign up for my newsletter or download a free resource. Don't want to hear from me anymore? No problem - you'll just find me sobbing into my pillow tonight. |
HealthTech Hype 🧬: The newsletter you hope your competitors never find
Decode the DNA of successful healthtech brands. And get proven tactics to make yours irresistible to customers.
Read time: ⏰ 3 mins Close to my coworking space in Da Nang, there are two restaurants serving Mi Quang (a rich, flavorful noodle dish from Central Vietnam). One is featured in the Michelin Guide, with hundreds of glowing Google reviews. When you walk in, you step into a garden oasis and are greeted by friendly staff. Awards proudly line the wall. When your bowl of noodles arrives, you even get an apron – a thoughtful touch to protect your clothes from the turmeric broth. Then, just half a...
Read time: ⏰ 2 mins Wondering how to craft marketing messaging that *actually* resonates with your target buyer? Here’s the secret, Reader ↓ Meet them where they are today. Empathize with their pain. Show customers that you understand what they’re going through – that you GET them – by joining the conversation already happening in their heads. In his bestselling book, Gap Selling: Getting the Customer to “Yes”, Keenan writes: “Every sale starts with a problem. If a problem doesn't exist,...
So you decided to offer a free trial… but how do you actually get people to convert to paid subscribers once the trial’s over? In this edition of HealthTech Hype, I’m putting Femtasy (a women’s sexual wellness app from Berlin) under the microscope 🔬 Check out this Figma file to see the full breakdown ↓ 🧬 DECODED: Femtasy’s cancellation flow 🧬 🤩 What Femtasy does well: 1. They ask for your credit card upfront. This is proven to increase paid conversions. This works thanks to the Endowment...